Plastic Free July in a nutshell...
Plastic Free July is a simple idea developed in 2011. It aims to raise awareness of the amount of plastic in our lives by encouraging people to eliminate the use of single-use plastic during July each year.
Where it all begin?
- Plastic Free July is an initiative of the Western Metropolitan Regional Council (WMRC) in Perth, Western Australia. It was developed by clever Earth Carers staff.
- Plastic Free July started as a local community initiative in Perth's western suburbs in 2011 to educate residents on the important notion of 'reuse'.
- In 2012 Plastic Free July expanded across Perth and even attracted interstate and international interest.
- So in 2013 we've throw it open to the world!!!
The challenge is quite simple...attempt to refuse single-use plastic during July.
Plastic Free July aims to raise awareness of the amount of single-use disposable plastic in our lives and challenges people to do something about it. You can sign up for a day, a week or the whole month and try to refuse ALL single-use plastic or try the TOP 4: plastic bags, water bottles, takeaway coffee cups and straws.
In 2015 over 36,000 people from 85 countries joined the challenge (see 2015 media release) and though July is over we still continue our efforts and will return in 2016 to spread the word even further. Visit our social media channels for ongoing ideas.