What’s a brand audit?
The Break Free From Plastic movement is mobilizing people all over the world to participate in the 2019 Brand Audit to hold corporations accountable for their role in creating the plastic pollution crisis. We’re coming together at beaches, parks, streets, and beyond to calculate who exactly is responsible for plastic waste. We’ll then use this data to get to the root of the plastic pollution problem.
In 2018, 9,000 volunteers across 6 continents came together to organize 239 brand audit cleanups. They found 187,851 pieces of plastic pollution. Based on the audit results, the 2018 top polluters were Coca-Cola, PepsiCo, and Nestle. (Read the 2018 Brand Audit Report here.)
Here’s what you can do:
Review the toolkit for how to do a brand audit.
Register for a group webinar training on how to lead a brand audit.
Share your plans on social media, using #BrandAudit2019.
Apply for microfunds!
Microfunds are available to support your brand audit activity! Contact firstname.lastname@example.org before the deadline on September 17.
How to make your cleanup and brand audit plastic-free:
Inspire a wave of change at your local cleanup and brand audit by refusing single-use plastic! Plan ahead with these tips.
Before the event, send reminders to volunteers to bring their own water bottle.
Fill up a reusable container with water to refill volunteers’ water bottles as needed.
Encourage volunteers to bring reusable work gloves to protect hands.
Use 5 gallon buckets to collect waste or coffee sacks by Rescue Recycle Reuse made for cleanups.
Bring plastic-free snacks such as fruit for volunteers. You can be reimbursed for food via microfunds (instructions above).
Enjoy your event! Be sure to use #plasticpollutes #brandaudit2019 and #breakfreefromplastic on social media.