Celebrate Reusables on Screen with Our New Tool

In the Northern Hemisphere, colder weather, longer nights, and time with family can often mean more opportunities to stream your favorite films and binge new or beloved TV shows. And if you’re anything like us, you can’t help but notice when a character you love has an emotional support water bottle, or when a beloved science fiction show knows enough about the harm of microplastics to make them a key storyline. But how can you mark it when you do spot these moments? With our new Reusables on Screen Form, you can help us celebrate reusable and refillable wins on film and TV.

“Plastic is Forever” is the slogan plastered across the promotional posters for the new Mean Girls movie musical. And while the writers of this movie certainly are referencing the pivotal mean girl group of the movie, referred to as “The Plastics,” the double meaning isn’t lost on us. 

Those of us at Plastic Pollution Coalition and Flip the Script on Plastics like to think this slogan means Tina Fey and the producers of the film understand, on some level, the toxic nature of plastics, and that, loaded with that understanding, the movie just might contain a tangible lack of single-use plastics replaced with more sustainable, environmentally friendly reusable alternatives.

In fact, since launching our Flip the Script on Plastics initiative in 2021, we have noticed more and more reusables popping up in our favorite TV shows and movies. This year alone we found significant reusable water bottle placement in Sex Education (Netflix), Shrinking (AppleTV+), and the movie Theater Camp. But we are certain there are more sightings that we simply have not had time yet to catch and reflect, which is why we need you as a part of our community’s help.

The Reusables on Screen Form

Mean Girls, Paramount Pictures

Introducing our new tool, the Reusables on Screen Form. A quick and easy way for you to let us know where you see reusables, refillables, or language about plastic pollution reflected in popular culture, so that we can highlight these wins, thereby  showing Hollywood that ditching plastic isn’t so hard after all.
The process is simple: If you catch a reusable feature in a TV show or movie, be them brand spanking new, or 20+ years old, open our form and let us know. Give us as much information as you can, but don’t feel bad if you didn’t catch the exact time or episode it happened in, even the title will go a long way.

What About Single-Use Plastics on Screen?

Jury Duty, Amazon Prime

We are still watching out for single-use plastics that show up on our screens, but at Plastic Pollution Coalition, we prefer to focus on the positives rather than the negatives. And, unfortunately, the amount of plastics on screen can at times be so high it’s impossible to count. We’re hoping that one day the same goes for reusables, and the more we identify these wins on screen, the more we can encourage the entertainment industry to keep up the good work and highlight even more reusables. 

If you spot reusables on screen and submit it with our form, don’t forget to drop your social media handles if you are willing; we would love to celebrate you as well as the plastic-free moments! If we choose to highlight the reusables you found, we’ll tag you in our posts and let you join us in our joy that another piece of media is working to Flip the Script on Plastics. So go ahead, bookmark the form, and get watching!

Learn More & Get Involved

Sex Education, Netflix

Learn more about Flip the Script on Plastics, including additional resources and latest news on how we’re helping Hollywood eliminate single-use plastics from sets and storylines. To get involved with our initiative, contact Amelia@PlasticPollutionCoalition.org

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