Flip the Script on Plastics

Changing Culture Around Single-Use Plastics in Film,
TV & Media… Because Life Imitates Art

Flip the Script on Plastics is an initiative to help the entertainment industry model real solutions to the plastic pollution crisis, both on set and in storylines. We know that life imitates art, and by showing package-free and reusable and refillable systems in popular television shows and movies, we can influence culture and change the perception of toxic throwaway plastic as being normal—because it’s not.

Single-use plastics are the primary source of plastic pollution on the planet, with Americans alone discarding more than 30 million tons of plastic per year. With 99% of plastics made from fossil fuels, the climate and environmental justice implications are significant. 

TV is Awash with Plastic Pollution

Researchers at the USC Annenberg Norman Lear Center examined 32 popular television shows from the 2019-2020 season in the first-ever analysis of the portrayal and prevalence of single-use plastics and reusable alternatives in popular scripted television shows. They found them awash with plastic pollution.

The report Flip The Script: Can Hollywood Help Us Imagine a Future Without Plastic? suggests that instead of portraying the unfortunate reality of excessive plastic use, films and TV shows could help change our society’s throwaway culture by modeling life with less single-use plastic and portraying a healthier, more just future.

Special thanks to Break Free From Plastic and Plastic Solutions Fund for supporting this report, which Plastic Pollution Coalition commissioned from the USC Annenberg Norman Lear Center.

Flip the Script on Plastics Pledge

We are building a coalition of actors, writers, and showrunners in the entertainment industry committed to modeling the systemic change needed to solve the plastic pollution crisis, both on- and off-screen. This report is just the beginning in our efforts to Flip the Script on Plastics.

If you are an active, working member of the entertainment industry we need you to show your commitment to Flip the Script on Plastics by signing our pledge.

  • Rethink the way plastics are presented within storylines.’
  • Refuse single-use plastics whenever possible.
  • Use my influence to reduce the amount of single-use plastics on sets and in storylines, and during interviews, press tours, and events.
  • Request plastic-free reusables in my contracts.
  • Choose reusable and refillable plastic-free options over single-use items, and encourage those around me to do the same.
  • Share resources and educational materials on how to eliminate single-use plastics from sets and how to transition to zero-waste productions that are better for people and the planet.

Resource Hub

Our resource hub offers a growing collection of tips and tools from Plastic Pollution Coalition and our partners to aid the entertainment industry in their efforts to Flip the Script on Plastics.

Latest News

Hollywood is Ready to “Flip the Script on Plastics”
Some of the biggest stars in Hollywood gathered at the Screen Actors Guild (SAG) Awards in February 2022, where SAG President and PPC notable member Fran Drescher announced the formation of SAG’s Green Council.

Flip the Script on Plastics in Hollywood: Rethinking Single-use Plastics in Film and TV
The January 2022 PPC webinar was a conversation with Hollywood activists and artists Yareli Arizmendi, Fran Drescher, and Kyra Sedgwick, following a presentation of the Flip the Script report by Dana Weinstein of the Media Impact Project, USC Norman Lear Center.

Hollywood Stars Commit to “Flip the Script on Plastics” on Set and in Storylines
A November 2021 report by the USC Annenberg Norman Lear Center set the stage to “flip the script” on how single-use plastics are portrayed in film, television, and media.




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