As Bonnaroo Music and Arts Festival gets underway June 13-16, 2019, so begins the sixth year of #refillrevolution, a partnership between Plastic Pollution Coalition, Bonnaroo, and Steelys Drinkware to provide branded reusable steel cups that eliminate the need for single-use plastic cups and bottles.
The program has diverted millions of plastic cups and water bottles from landfill over the past six years.
"The best part of Refill Revolution is the support we get from our fans," said Laura Sohn, director of sustainability for Bonnaroo.
New this year and as extension of #RefillRevolution, Bonnaroo has joined BYOBottle, a music industry campaign created by Jack and Kim Johnson and the Johnson Ohana Foundation, C3, REVERB, /rCup, Partisan Arts, Green Music Australia, Live Nation, and others, to rock reusable water bottles and turn the tide on plastic pollution. Bonnaroovians can bring their own empty reusable water bottles to refill at water stations to reduce plastic waste.
Photos by Brandise Danesewich
From its roots at ‘Roo, PPC is building a scalable Refill Revolution project for other festivals and events, supporting a true revolution in sustainability and plastic pollution reduction worldwide. The program provides festivals and event planners with models for developing a reusable infrastructure, top to bottom, while partnering on messaging and branding to get the word out to fans, followers, and other festivals.