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Corporate pledges to address plastic pollution aren’t reducing plastic production

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As public expectations for corporate responsibility grow and an increasing number of businesses pledge to reduce plastic use, researchers publishing in the journal One Earth on November 18 detail how the world’s largest and most powerful companies’ focus on recycling rather than virgin plastic reduction makes their commitments less meaningful.

The study focused on the top 300 Fortune 500 companies and found that 72% had made a commitment to reducing plastic pollution. “Most of the commitments emphasize plastic recycling and commonly target general plastics,” write the authors, led by Zoie Taylor Diana, an environmental researcher at the Duke University Marine Laboratory. “They are important, but partial, solutions if we are to comprehensively address the plastic pollution problem.”

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