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Greenwashing: the business practice of falsifying or overstating the green credentials of a product, service or brand. Greenwashing tricks us into believing change is happening, when in reality it’s not.

Greenwashing is increasingly widespread, and on this microsite you’ll find examples from fashion, plastics and food. was created by the Changing Markets Foundation, a non-profit formed to accelerate and scale up solutions to sustainability challenges by leveraging the power of markets.

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