Missing the Mark: Unveiling corporate false solutions to the plastic pollution crisis

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Fast Moving Consumer Goods companies produce a staggering amount of plastic packaging, and most of it can’t be recycled, instead it is burned, landfilled or ends up polluting the environment. Every year, we find the same companies are the top plastic polluters during the annual brand audits.

Companies claim to care about plastic pollution, and they have made public commitments to try to tackle it. But what are they really doing in the name of solving plastic pollution?

For the first time, Break Free From Plastic has recorded the plastic solutions projects of our seven top plastic polluters, and classified the projects according to whether they are real solutions or false ones. We analysed 215 projects from The Coca-Cola Company, PepsiCo, Nestlé, Unilever, Mars, Inc., Mondelez International and Procter & Gamble. For the first time we can see exactly how much effort these companies are putting into reducing their plastic footprint.

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