Plasticized Childhood

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This report analyzes the correlation between advertising to children, the commercialization of toys in Brazil and its effects on the consumption and disposal of plastic, as well as on children’s health. Advertising to children, or child advertising, in addition to its unethical, unjust and illegal dimensions, contributes to exacerbating serious social and environmental issues. The report stresses the fact that 90% of toys worldwide are made of plastic materials, have low recyclability, are potentially toxic to children and shows how advertising to kids contributes to these externalities. 

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