Wallace “J” Nichols – Challenge to Plastic Product Manufacturers

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In this TED Talk, research scientist, activist, author and community organizer, Wallace J Nichols, explains one of four challenges presented to the world at the TEDx Great Pacific Garbage patch event. The challenge to Plastic Product Manufacturers includes: “We challenge you to accept a voluntary cap on non-biodegradable product, and to begin investing resources into developing a new generation plastic product — plant-based, non-toxic in any stage of its existence, biodegradable. We challenge you to own the responsibility of your product till the very end. The packaging you choose to for your products is your responsibility, not the buyer’s. We challenge you to rethink design of products — to reduce both carbon footprint and plastic footprint of your goods shipped around the world.”

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