New Report Shows How Regenerative Material Solutions Can Help End Plastic Pollution

Plastic Pollution Coalition (PPC) today released a special report that aims to help educate and guide people toward using nontoxic substitutes for plastic that safeguard ecosystems and human health throughout their entire life cycle, from feedstock to end of life. It explores biobased and regenerative materials; discusses a holistic framework for material evaluation; showcases a few of the most promising biobased feedstocks for global scalability; and calls for a level playing field for regenerative material markets to compete with petroleum-based synthetics. 

The report, “MATERIAL SHIFT: A Primer on Regenerative Alternatives to Plastic,” highlights four categories of regenerative materials that are promising replacements for conventional fossil fuel–based plastics: agricultural residues and byproducts, hemp and other bast fibers, mycelium, and seaweed. It concludes with a link to a landing page of innovators using these biomass feedstocks to create and scale next-generation materials to replace plastic. 

Download the Report

MATERIAL SHIFT outlines how the effectiveness of these plastic substitutes depends on a variety of factors, some of which are frequently overlooked in Life Cycle Analyses (LCAs), such as feedstock sourcing and comprehensive end-of-life scenarios. The report emphasizes “regeneration,” or the concept of systems capable of sustaining themselves while enhancing the health of their surrounding environments, as a key principle of a circular economy and a critical tool to curbing global plastic pollution. 

The report highlights regenerative materials that help transition away from the current linear, “take–make–waste” economy toward a more circular system—one that extends the useful life of the products people use.

Key takeaways:

  • As single-use plastic packaging is responsible for roughly 40% of global plastic pollution, and 99% of single-use plastic packaging is made from fossil fuels, the demand for biobased packaging products is increasing rapidly to not only mitigate pollution, but to reduce global dependence on gas and oil.
  • In the transition away from single-use plastic packaging, non-toxic reuse and refill systems must serve as the foundation; however, in applications where such systems are not possible, regenerative materials could fill the need.
  • True regenerative materials must be biobased, sustainably sourced, and fully biodegradable in natural environments (including home compost and marine conditions) to ensure a net positive impact on ecosystems.
  • It is critical to assess materials from a holistic, systems view that considers human and ecological health throughout the full life cycle and ensures transparency, ethical production, and the safe return of materials to natural cycles.
  • Every material has pros and cons; developed incorrectly, some could yield unintended health, environmental, and social impacts, yet be marketed as “sustainable” simply because they are derived from nature.
  • Systemic economic and political factors keep petroleum-based plastics artificially “cheap” and abundant. Leveling the playing field is essential for regenerative materials to compete at scale and help end global plastic pollution.

All synthetic materials (plastic from fossil fuels) become pollution, even if they are recovered and recycled. Where durable materials for reuse are not possible, biobased materials are a vital tool in our collective effort to reduce our reliance on plastic and mitigate further harm to human health and our environment. Nature-based solutions exist today, and are already replacing plastic in a wide range of applications, despite lopsided rules that externalize the cost of plastic onto society—making it artificially ‘cheap.’ This report brings these considerations into view and uses a holistic material evaluation framework to rethink how we design materials from the start.

— Aidan Maguire, Business Partnerships Manager, Plastic Pollution Coalition

Regenerative materials support the needed transition from our current wasteful and toxic fossil fuel and plastics-based society to the nontoxic plastic-free future centered around refill and reuse. As this new report shows, it is crucial to consider the full life cycle and range of impacts of the materials and products used, from raw material production through manufacturing, use, and disposal.

— Dianna Cohen, Co-Founder and Chief Visioning Officer, Plastic Pollution Coalition

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August 25, 2022 , 5:00 pm – 6:00 pm EDT

2022 August Webinar

Date: Thursday, August 25
Time: 2-3 pm PT, 5-6 pm ET
Click here to convert to your timezone.

Our world is overwhelmed by single-use plastic packaging and products, and it’s having devastating consequences on our climate, communities, and health. But what if all those items weren’t made of toxic, fossil fuel-based plastic? What if they were made from regenerative materials like mushrooms or seaweed?

Join us Thursday, August 25, 2022, as we sit down with three companies providing innovative technologies to replace single-use plastics with renewable, compostable, and eco-friendly alternatives—Ecovative, LOLIWARE, and Sway. Unlike so-called “bio-based plastics,” seaweed and mushroom materials do not require harmful plasticizing chemicals to work, and are truly zero waste and regenerative alternatives. Panelists will include Julia Marsh, Co-Founder and CEO of Sway, Meghan Olson, Director of Mushroom® Packaging at Ecovative, and Dr. Victoria Piunova, Chief Technology Officer at LOLIWARE. The panel will be moderated by Julia Cohen, Managing Director of Plastic Pollution Coalition.


PANELISTS

Julia Marsh
Co-Founder & CEO, Sway

Julia Marsh is the co-founder and CEO of Sway, a venture-backed materials company producing compostable packaging made from seaweed. Julia is a designer with over a decade spent building brand and packaging systems for consumer goods companies, technology startups, and design studios. She founded Sway in 2020, led by the belief that designers must take part in solving the planet’s greatest challenges.


Meghan Olson
Director of Mushroom® Packaging , Ecovative

As the Director of Ecovative’s Mushroom® Packaging business, Meghan leads Ecovative’s Mushroom® Packaging team and is responsible for commercial activities in North America and supporting the growing global network of MycoComposite™ licensees, with direct oversight over both sales and licensing funnels.

Meghan has a M.S. in Mechanical Engineering and a dual B.S. in Mechanical Engineering and Design, Innovation & Society from Rensselaer Polytechnic Institute and has been a fan of the company for over a decade since first learning about Ecovative’s founders and their story from her late mentor and early Ecovative champion, Burt Swersey. Meghan was thrilled for the opportunity to join the Ecovative team in late 2019 and brings business development experience from local technology company Vyv (formerly Vital Vio). She began her career in a fluid system design role at GE Power, following her M.S. focused on additive manufacturing of composites.


Dr. Victoria Piunova
Chief Technology Officer, LOLIWARE

Dr. Victoria Piunova leads all technological and product platform development from MVP launch to commercialized product at LOLIWARE. Dr. Piunova hails from IBM Research, where she holds the prestigious title of IBM Master Inventor. She brings over 10 years of experience in sustainable materials development for applications in biotechnology and sensing. Victoria has invented 25 issued US patents and authored more than 30 publications in peer reviewed journals. She is also a recipient of the American Chemical Society’s Young Investigator Award. Victoria received her Ph.D. from the University of Southern California with Prof. Hogen-Esch and completed her post-doctoral studies at the California Institute of Technology in the group of Nobel Laureate Robert Grubbs. Victoria is passionate about sustainability and sustainable fashion in particular, which is reflected in her collaborations with the Marchesa brand as well as the Fashion institute of Technology.


MODERATOR

Julia Cohen
Co-Founder & Managing Director, Plastic Pollution Coalition

Julia Cohen is Co-Founder and Managing Director of Plastic Pollution Coalition, based in Washington, D.C. Julia has nearly three decades of experience in leading executive, strategic, communications, fundraising, and outreach efforts for a wide range of government, entertainment, and non-profit groups.

She has served in leadership positions with numerous organizations, including Environmental Working Group (EWG), Woman’s National Democratic Club (WNDC), MADE SAFE, National Democratic Institute for International Affairs (NDI), Save The Children’s YouthNoise, Youth Vote Coalition, Planned Parenthood Federation of America (PPFA), Rock The Vote, and as a Program Officer, Bureau of Population, Refugees, and Migration, US State Department.

Julia has spoken at corporate headquarters, political conventions, and international conferences and symposia. She serves on the U.S. Movement Support Team of the Break Free From Plastic movement. She is the recipient of the Leadership Award from Four Generation of Leaders in Clean Energy & Sustainable Solutions.

She holds a BA in Modern Society and Social Thought from the University of California, Santa Cruz, and a Masters in Public Health from the University of California, Berkeley.


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