World Blue Mind Day

July 23 , 12:00 am 12:00 pm EDT

There’s just too much red mind in the world. Left unchecked it becomes gray mind, and that’s not good.

We think everyone needs to understand, access, and practice #bluemind daily more than ever before. 

And we need passionate, creative, and informed people to share the message.

So, if you’d like to be a Blue Mind Ambassador, simply participate in as many activities as you can, as often as possible. And take action by celebrating World Blue Mind Day on July 23, 2024.

We thank the late Dr. Wallace “J” Nichols, longtime friend and advisor to Plastic Pollution Coalition, for showing us why we need Blue Mind. J was an ocean and wild water lover, marine biologist, and passionate sea turtle advocate who made it his mission to connect every human with their Blue Mind, a water-induced state of calm, unity, and inspired will to protect and restore nature, and the antidote to the “red mind” stress many of us experience today.

With very heavy hearts, we mark the passing of our longtime friend and advisor, Dr. Wallace J Nichols. Simply put, Plastic Pollution Coalition would not exist without J. He has been with us since the beginning: advising, connecting, inspiring.

J was an ocean and wild water lover, marine biologist, and passionate sea turtle advocate who made it his mission to connect every human with their Blue Mind, a water-induced state of calm, unity, and inspired will to protect and restore nature, and the antidote to the “red mind” stress many of us experience today.

It is true that oceans give us life, but our planet’s wild places also make life worth living, and help heal us when we are broken.

– J Nichols

His heart-centered work has become a global movement; influenced countless environmental organizations, businesses, and educational institutions; and inspired people around the world to protect and restore the oceans and other natural areas, using awe and connection rather than guilt and fear to inspire action. As he explained, “Blue Mind turned turtle poachers into turtle protectors.” For his expansive and brilliant work, we nominated him for The Earthshot Prize in 2023 and The Aloha Award in 2024. Now, Blue Mind is reaching a whole new generation.

J created the simple act of gifting a blue marble as a gesture of gratitude and in celebration of our beautiful, fragile, tiny blue planet, and through this global art project reached over 1 billion people, including Dr. Sylvia Earle, Dr. Jane Goodall, and His Holiness the Dalai Lama.

J had a massive impact on how we do our work at Plastic Pollution Coalition, and many of us considered him a personal friend and mentor. We extend heartfelt condolences to J’s lovely wife, Dana, daughters Grayce and Julia, to his mother Sheila and their entire family, and to so many people in our network who knew and loved him. J will continue to inspire our work. We will always find him on the warm ocean breeze, amongst the waves, and in every moment we pause to feel awe and appreciation for our beautiful, blue, water planet. 

TAKE ACTION

You can honor Dr. Wallace J Nichols by contributing to the Dr Wallace J Nichols Memorial Fund (approved by his family) and by spreading the word about Blue Mind to help fulfill his mission of letting every human being on the planet know about the emotional, cognitive, and spiritual values that water brings. 

Our goal is that every single human being understands their Blue Mind. I want every person on the planet to know, to learn, what we know about the beneficial aspects of water, for physical and mental health.

 – J Nichols

Read more about his work, hear him speak on our June 2023 webinar, read the blog he wrote about beach walks with his daughters, watch his TEDx Great Pacific Garbage Patch talk, and love the ocean by helping to complete his 11th Annual 100 Days of Blue Mind Challenge (#5)

And most importantly, as J would say, “Get in the water.”

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