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Plastic Pollution Coalition, a project of Earth Island Institute, filed a complaint in the District of Columbia Superior Court on Friday, January 31, 2025, against The Wonderful Company, LLC and FIJI Water, LLC, makers of FIJI Water bottled water, for alleged โfalse and deceptive marketingโ in violation of the District of Columbiaโs Consumer Protection Procedures Act (CPPA). The Wonderful Company, LLC and FIJI Water, LLC promote FIJI Water as โnatural artesian water,โ โprotected from external elements,โ and โuntouched,โ despite test results revealing that theseย products contain health-harming microplastics and plastic chemical bisphenol-A (BPA), and the companiesโ roles in creating plastic pollution.ย
An independent laboratory evaluation revealed both microplastics and bisphenol-A (BPA) in FIJI โnaturalโ bottled water products. Over the past several years, scientists have detected the presence of tiny plastic particles throughout the human body, and have linked their presence to male and female fertility issues and sexual dysfunction, heart attacks and strokes, neurodegenerative disorders, other serious health problems, and even death. BPA and other bisphenols, which are added to plastics to increase their rigidity, are known to disrupt the human endocrine (hormone) systems, and have been identified as among the most concerning of the more than 16,000 chemicals that are added to plastics.
These findings run contrary to FIJI Waterโs advertising claims, including the following, which appear on its consumer-facing website:
Example 1 of 2:

Example 2 of 2:

In addition to touting the โnaturalโ qualities of its water on its consumer-facing website and packaging for FIJI Water, The Wonderful Company, LLC and FIJI Water, LLC pledge to โpromote a circular economy.โ But the Complaint alleges that the companiesโ production of plastic bottled waterโlike all plastic productionโinherently produces plastic pollution (waste), which is not circular.
As alleged in Plastic Pollution Coalitionโs complaint, The Wonderful Company, LLC and FIJI Water, LLC perpetuate misleading industry narratives around plastic recycling by claiming that FIJI Water has made a โsubstantial step in reducing [its] plastic wasteโ in โreplac[ing] nearly 70% of [their] bottled volume in the US with recycled material.โ Other messaging on FIJI Waterโs product packaging contains the claim โ100% Recycled Plastic.โ As the Complaint alleges,plastic is not designed to be recycled, and most plastic items, including plastic bottles that are collected for recycling, are never actually recycled. Instead, plastics collected for recycling are most often sent to landfills or incinerators, or are shipped overseas, perpetuating plastic production and its resultant plastic pollution, and environmental injustices.
Marketing bottled water in ways that portray it as healthy, safe, and sustainable is misleading to consumers, who are increasingly looking for products that are better for the environment and their health. While bottled water companies continue to tout their products as natural, the reality is that there is nothing natural about plastic. Plastic contaminates drinking water, the environment, and our bodies with hazardous microplastics and plastic chemicals.
โ Julia Cohen, Co-founder and Managing Director of Plastic Pollution Coalition
Truth in advertising matters. Microplastics and BPA are neither natural nor healthy, and consumers deserve the truth about the products they consume. We will continue to hold companies like The Wonderful Company and FIJI Water accountable for claims that contradict the true impacts of their products on our health and the environment.
โ Scott Hochberg, General Counsel of Earth Island Institute
Plastic Pollution Coalition does not seek monetary damages; instead, it seeks an order declaring that the representations of FIJI Water bottled water products made by The Wonderful Company, LLC and FIJI Water, LLC are unlawful under the CPPA, as well as an injunction that will end the deceptive advertising and marketing at issue.
Plastic pollution is an urgent global crisis threatening human, environmental, and climate health on a massive scale, from the plastic-producing petrochemical plants that disproportionately harm low-income, rural, and people of color communities; to the plastic pollution that is often dumped in Global South; to the toxic microplastics invading our bodies, which have been shown to contribute to cancer, neurotoxicity, reproductive issues, endocrine disruption, and genetic problems; and more. To solve this problem, our planet needs less plasticโnot more.



