The Plastic We Wear: Hidden Fibers, Chemical Dyes, and the Future of Clean Textiles 

When we think about sources of plastic pollution, most of us picture water bottles, shopping bags, or food packaging. But one of the largest sources of plastic pollution may already be hanging in our closets: synthetic fibers. 

Today, synthetic fibers, such as acrylic, nylon, polyester, and spandex, account for roughly 69% of global textile fiber production, with polyester alone making up 59%, according to Textile Exchange’s 2025 Materials Market Report. These materials are derived from fossil fuels and are, quite literally, types of plastic. While they may look and feel harmless, they come with significant environmental and health concerns that many consumers are only beginning to understand. 

We think it’s time to ask: what are our clothes really made of, and what happens when we wear, wash, and dispose of them? 

The Hidden Problem With Synthetic Textiles 

Shedding at the Source 

Every time synthetic clothing is washed, it sheds tiny threadlike plastic particles known as microfibers. These microscopic fibers are too small to be reliably captured by many wastewater treatment systems and are commonly discharged into rivers, lakes, oceans, and other bodies of water.

Peer-reviewed research backs this up. A widely cited 2016 study in Marine Pollution Bulletin found that an average 6-kilogram (13.2 pounds) wash load of synthetic fabrics can release over 700,000 microfibers in a single cycle. A 2021 study in PLOS ONE measured a similarly wide range, from roughly 8,800 to more than 6.8 million microfibers per wash, depending on fabric type and construction, with fleece and mechanically-treated polyester shedding the most. 

Unlike organic matter, plastic doesn’t biodegrade. Instead, it fragments into smaller and smaller pieces that persist in the environment. Over time, these fibers accumulate in the environment and our bodies, and have been detected in drinking water, food, human brains and blood, soils, and much more. Researchers at Vrije Universiteit Amsterdam found measurable plastic particles in the blood of 77% of the 22 donors tested in a 2022 study published in Environment International, the first confirmed detection of plastic circulating in the human bloodstream.

It’s Not Just the Fiber

The fiber itself is only part of the story. Many mass-produced textiles are colored using synthetic dyes and treated with chemical finishes designed to improve wrinkle resistance, stain resistance, moisture management, or durability. 

For some people, these chemicals can cause skin irritation. DermNet NZ and dermatology literature dating back to a foundational 1995 study in the Journal of the American Academy of Dermatology have linked certain textile dyes — particularly disperse blue dyes commonly used in dark synthetic fabrics — to itching, rashes, and allergic contact dermatitis, especially in areas where clothing fits closely against the skin, such as the neck, waist, underarms, and thighs. 

This doesn’t mean every synthetic garment will cause a reaction. But it does highlight a broader issue: most consumers have very little information about the chemicals used to make and finish the textiles they wear every day. 

We carefully read ingredient labels on food. We often check ingredient lists in skincare products. Yet clothing and bedding, which can remain in contact with our skin for hours at a time, typically come with little more than a fiber percentage and washing instructions.

Natural Fibers: A Sustainable Alternative

One of the most promising solutions to plastic pollution from textiles lies in a return to natural fibers, such as organic cotton, hemp, and linen. These materials offer a significantly improved environmental and health profile: 

Renewably sourced, derived from plants rather than fossil fuels. 

No microplastic shedding, since natural fibers don’t release plastic particles during washing.

Compatible with plant dyes, enabling reduced reliance on the synthetic dyes commonly used throughout the textile industry. 

Biodegradable at end of life, returning safely to the earth instead of persisting in landfills for decades. 

While natural fibers have clear health and environmental benefits, they compete against synthetic products from petroleum, which is heavily subsidized and makes plastic fibers artificially cheap. Beyond cost, a major challenge for the natural fibers industry has been transparency — helping consumers actually see what’s in the textiles they buy.

A Breakthrough: AIZOME’s Textile Health Facts

Companies like AIZOME are pioneering a new era of textile transparency with Textile Health Facts — a label inspired by the familiar Nutrition Facts panel found on food packaging. 

Unlike the fiber-percentage tags typically found on clothing, Textile Health Facts is designed to: 

Disclose fiber content, clearly and in plain language. 

List dye ingredients, so consumers know what’s actually touching their skin. 

Make information accessible, without replacing existing certifications or making health claims. 

Surface certifications and traceability, connecting the finished garment back to its source. 

The goal isn’t to diagnose or promise outcomes; it’s to help consumers ask better questions about the products they buy. Just as food labels helped people better understand what they eat, textile transparency could help people better understand what they wear.

Your Purchasing Power Can Help Create Systems Change

Consumers hold real power in shaping the future of textiles. By choosing natural fibers, supporting nontoxic plant dyes, and looking for credible, transparent labeling, shoppers send a message to the industry that safety and honesty are no longer optional — they’re expected. 

Most synthetic textiles are difficult to recycle and often end up in landfills or are openly dumped and burned, causing significant pollution for nearby communities. Natural fibers, free from plastic blends and harmful chemical finishes, offer a different path: longer-lasting materials with the ability to biodegrade at the end of their useful life instead of becoming long-term waste. This is one of the core principles of a circular economy: designing products that work with natural systems rather than against them. 

Natural-fiber clothing, when thoughtfully designed and cared for, can be long-lasting. Repairing worn pieces can extend their useful life even further, whether through traditional techniques such as sashiko (“visible mending”) or patch embroidery, or contemporary repair services. 

Clothing and bedding are often the overlooked part of the plastic pollution conversation. But the long-term goal is bigger than simply replacing one material with another. It’s building a textile system rooted in transparency, accountability, and true circularity, where products are designed to leave behind neither plastic pollution nor unnecessary chemical residues.

The future of clean textiles begins with understanding what’s in the products we wear every day. And that future starts with transparency.

Above image: Plastic Pollution Coalition and Amalgamated Bank host Regenerative Solutions to Plastic Pollution event during SF Climate Week. Photo by Chloe Jackman Photography

On April 22 (Earth Day) 2026, Plastic Pollution Coalition (PPC) and Amalgamated Bank partnered to host a sold-out event during SF Climate Week in San Francisco, California, to draw attention to biobased material innovation while providing a casual networking space for partnerships to emerge. The Regenerative Solutions to Plastic Pollution event brought together key partners across industries and sectors, including banking and investing, material manufacturing, and the packaging supply chain to connect with allies from the movement to end plastic pollution and the general public. Attendees engaged with material innovators, heard from a panel of leading experts, and forged relationships in an open-networking environment.

SF Climate Week is an annual week of climate events held across the Bay Area, which this year featured more than 650 public events attended by over 60,000 people. The Regenerative Solutions to Plastic Pollution event was unique in that a bank and a nonprofit showed that cross-sector partnerships are not only possible, but are crucial to advancing and providing exposure for real-world solutions to plastic pollution. It also took place the day of the launch of PPC’s new report: Material Shift: A Primer on Regenerative Alternatives to Plastic.

Materials Exhibit and Biomaterial Innovation Panel

Photos by Chloe Jackman Photography

For the first hour, attendees engaged with leading innovators face to face and could check out, hold, and feel next-generation materials up close during a material exhibit. From seaweed packaging and Vivomer technology to hemp fiber and mycelium, we are grateful for the biomaterial innovators and companies that joined us, including: LOLIWARE, Shellworks, Verde, GOB, Sway, RENW, and Clement Packaging.

Following the material exhibit we hosted an hour-long panel that explored how biomaterials are moving from promising innovations to scalable alternatives to plastic—and what it will take to accelerate that transition. The discussion brought perspectives across technological innovation, commercialization, and investment to generate a holistic conversation about current strategies to bring biobased solutions to market. We heard a fascinating discussion followed by audience Q&A featuring: Amir Afshar, Co-founder and Chief Product Officer, Shellworks; Elizabeth Bridges, Chief Commercialization Officer, Verde Biomaterials; Victoria Piunova, Chief Technology Officer, LOLIWARE; and moderated by: Matt Saunders, Managing Partner, New Earth Ventures.

Photos by Chloe Jackman Photography

What’s Next?

We are aiming to host more events like this in the near future, including at Climate Week NYC, to highlight more experts working to advance plastic pollution solutions, including leaders in the reuse movement, industry-specific breakthroughs, and material innovation.

In the meantime, you can learn more in Plastic Pollution Coalition’s new report, MATERIAL SHIFT: A Primer on Regenerative Alternatives to Plastic. The report highlights some of the most promising regenerative materials to replace plastics—as well as the need to level the playing field so they can compete at scale and help end global plastic pollution. In the transition away from single-use plastic packaging, non-toxic reuse and refill systems must serve as the foundation; however, in applications where such systems are not possible, we must choose regenerative materials from nature—materials like agricultural residues, hemp and other bast fibers, mycelium, and seaweed—that do not cause lasting pollution.

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Above image: Dianna Cohen (PPC Co-Founder & Chief Vision Officer) introducing one of the panelists, Dr. Shanna Swan. Photo by Aidan Maguire.

We were honored to co-host a screening of The Plastic Detoxa new Netflix documentary—with a live panel discussion during SF Climate Week 2026. The event was held at the David Brower Center in Berkeley, California, and hosted by Plastic Pollution Coalition (PPC) along with Earth Island Institute (EII), Oceanic Preservation Society (OPS), and Land And Sea For All.

About the Film

The Plastic Detox investigates the health consequences of plastic pollution, especially the damage that microplastics and plastic chemicals cause in the body and how exposure can impact fertility. The educational version screened at this event is shorter than the feature film version available on Netflix, and is currently available for community screenings.

A Dynamic Screening and Discussion 

The Plastic Detox panel at SF Climate Week, hosted by Plastic Pollution Coalition, Earth Island Institute, Oceanic Preservation Society, and Land And Sea For All. Dr Thalia Segal (Collab Fertility), Josh Murphy (The Plastic Detox Co-Director), Monique (featured in film), Dr. Shanna Swan, Bruno (featured in film), Louie Psihoyos (The Plastic Detox Co-Director).

The screening and panel discussion drew an engaged audience eager to connect the latest science about the impacts of plastic pollution on human health with action. The panel discussion that followed the film was moderated by PPC co-founder and Chief Vision Officer, Dianna Cohen (PPC), and featured Dr. Shanna Swan (reproductive epidemiologist and PPC Scientific Advisor) and filmmakers Louie Psihoyos (OPS, PPC Notable) and Josh Murphy (Land And Sea For All), as well as fertility specialist Dr. Thalia Segal (Collab Fertility).

Let’s Detox Together

Aidan Maguire and Alex Patton (PPC) in the Hazel Wolf Gallery & Atrium Lobby.

Also representing Plastic Pollution Coalition at the event were Business Partnerships Manager Aidan Maguire and Development Manager Alex Patton, who staffed a PPC resource table and provided attendees with information about our work and ways to get involved.

We encouraged all attendees to bring their own reusable cups and utensils to the event, a meaningful act of living the values that are shown in the film. Lunch was provided by Gather, featuring handmade pizza, salads, and charcuterie. 

This year’s SF Climate Week gave us renewed hope that progress is possible and showed that awareness of the harms of plastic is at the forefront of public discourse. Despite being up against giants, including fossil fuel and plastic polluters, PPC and others are coming together to build a healthier, more just, and equitable world free of plastic pollution.

Take Action

Ready to take the next steps? We have a guide to reducing plastic in your life here, with practical tips just for beginners. If you missed our April webinar about the film, also in collaboration with the Oceanic Preservation Society, the recording is available here.

Want to go the extra mile and help us get plastic packaging off our food and drinks? Sign our petition at the link below.

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Plastic Pollution Coalition (PPC) today released a special report that aims to help educate and guide people toward using nontoxic substitutes for plastic that safeguard ecosystems and human health throughout their entire life cycle, from feedstock to end of life. It explores biobased and regenerative materials; discusses a holistic framework for material evaluation; showcases a few of the most promising biobased feedstocks for global scalability; and calls for a level playing field for regenerative material markets to compete with petroleum-based synthetics. 

The report, “MATERIAL SHIFT: A Primer on Regenerative Alternatives to Plastic,” highlights four categories of regenerative materials that are promising replacements for conventional fossil fuel–based plastics: agricultural residues and byproducts, hemp and other bast fibers, mycelium, and seaweed. It concludes with a link to a landing page of innovators using these biomass feedstocks to create and scale next-generation materials to replace plastic. 

Download the Report

MATERIAL SHIFT outlines how the effectiveness of these plastic substitutes depends on a variety of factors, some of which are frequently overlooked in Life Cycle Analyses (LCAs), such as feedstock sourcing and comprehensive end-of-life scenarios. The report emphasizes “regeneration,” or the concept of systems capable of sustaining themselves while enhancing the health of their surrounding environments, as a key principle of a circular economy and a critical tool to curbing global plastic pollution. 

The report highlights regenerative materials that help transition away from the current linear, “take–make–waste” economy toward a more circular system—one that extends the useful life of the products people use.

Key takeaways:

  • As single-use plastic packaging is responsible for roughly 40% of global plastic pollution, and 99% of single-use plastic packaging is made from fossil fuels, the demand for biobased packaging products is increasing rapidly to not only mitigate pollution, but to reduce global dependence on gas and oil.
  • In the transition away from single-use plastic packaging, non-toxic reuse and refill systems must serve as the foundation; however, in applications where such systems are not possible, regenerative materials could fill the need.
  • True regenerative materials must be biobased, sustainably sourced, and fully biodegradable in natural environments (including home compost and marine conditions) to ensure a net positive impact on ecosystems.
  • It is critical to assess materials from a holistic, systems view that considers human and ecological health throughout the full life cycle and ensures transparency, ethical production, and the safe return of materials to natural cycles.
  • Every material has pros and cons; developed incorrectly, some could yield unintended health, environmental, and social impacts, yet be marketed as “sustainable” simply because they are derived from nature.
  • Systemic economic and political factors keep petroleum-based plastics artificially “cheap” and abundant. Leveling the playing field is essential for regenerative materials to compete at scale and help end global plastic pollution.

All synthetic materials (plastic from fossil fuels) become pollution, even if they are recovered and recycled. Where durable materials for reuse are not possible, biobased materials are a vital tool in our collective effort to reduce our reliance on plastic and mitigate further harm to human health and our environment. Nature-based solutions exist today, and are already replacing plastic in a wide range of applications, despite lopsided rules that externalize the cost of plastic onto society—making it artificially ‘cheap.’ This report brings these considerations into view and uses a holistic material evaluation framework to rethink how we design materials from the start.

— Aidan Maguire, Business Partnerships Manager, Plastic Pollution Coalition

Regenerative materials support the needed transition from our current wasteful and toxic fossil fuel and plastics-based society to the nontoxic plastic-free future centered around refill and reuse. As this new report shows, it is crucial to consider the full life cycle and range of impacts of the materials and products used, from raw material production through manufacturing, use, and disposal.

— Dianna Cohen, Co-Founder and Chief Visioning Officer, Plastic Pollution Coalition

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Above image: Kelpi’s seaweed coating. Photo courtesy of Kelpi.

Success stories from innovators forging a plastic-free future

Solutions to plastic pollution are heavily dependent on business outcomes: making accessible the materials, technologies, and systems necessary for broad access to alternatives to plastic. Each quarter, Plastic Pollution Coalition (PPC) is reporting exciting news from companies that are leading the way for a transition away from fossil fuels and synthetic materials to a healthier plastic-free future. As PPC members, these businesses are working to bring alternative packaging and products to the mainstream. 

In this edition, we’re highlighting a $115 million (USD) accelerator program to develop seaweed packaging technology, growth of a sunscreen brand packaged in aluminum, significant investment for promising biomaterial replacements to plastic packaging, and more!

Kelpi selected from nearly 1,000 applicants globally for L’Oréal’s inaugural Sustainable Innovation Accelerator Programme ‘L’AcceleratOR.’

Kelpi was selected as 1 of 13 startups to participate in an accelerator program to develop and scale its regenerative packaging technology from seaweed. In partnership with the University of Cambridge, L’Oréal Groupe’s “L’AcceleratOR” is the company’s flagship sustainable innovation initiative aimed at solving urgent environmental issues. The program will distribute $115 million (USD) and provide expert training, personalised coaching, and access to L’Oréal Groupe and Cambridge Institute for Sustainability Leadership (CISL)’s resources and expertise to support, develop and to launch pilot projects. In Kelpi’s case, these resources will help the company bring its next-generation packaging materials from regenerative sources to market to address plastic pollution in the beauty industry.

Shellworks raised $15 million (USD) in Series A funding, the first major round of venture capital financing, led by investment firm Alter Equity to scale plant-based and home-compostable alternatives to rigid plastic packaging.

London-based Shellworks has raised $15 million (USD) to help scale their Vivomer technology to replace fossil-based and heavily-polluting plastic packaging formats across European and American markets. They have proven that their plant-based, home-compostable, and nontoxic material can be produced at cost parity with rigid plastics made from petrochemicals, and is now used by Wild at Tesco and Target, Phil’s at Whole Foods, and Pamela Anderson’s Sonsie Skin Inc., a beauty brand disrupting the industry. 

★ Viable Gear has launched a twine made of seaweed that can help reduce plastic pollution from agricultural practices. 

Viable Gear has launched a durable twine made from seaweed-based fibers that are marine-degradable and home-compostable, offering a more robust natural alternative to plastic twine and cordage. It’s estimated that 54 thousand metric tons of plastic twine is used and discarded annually in the U.S. A 2024 study on white stork nests showed 91% of these wading birds’ nests have plastic in them, with 42% of those plastics being twines/ropes. Viable Gear’s SeaTwine™ offers a cost-comparative plastic-free replacement for plastic nylon and polypropylene twine that has the potential to reduce plastic pollution from agricultural practices dramatically. 

Utu has become the best-selling face sunscreen at Erewhon and Credo Beauty. 

Focused on reef- and skin- friendly ingredients without the plastic packaging, Utu skincare has become a rapidly growing brand across major chains in the U.S., Europe and Australia. Their sunscreen product line is made almost entirely of aluminum packaging—a major change in an industry that sends billions of plastic tubes to the landfill every year. The company’s growth is promising: since launching their SPF50 Hydrating Balm in 2025, Utu has sold over 25,000 units, breaking sales forecasts by over 70%.

Notpla to roll out plastic-free food trays in 160 Dutch restaurants.

Notpla has partnered with Dutch fast-food chain Kwalitaria to roll out seaweed-coated, plastic-free food trays across 160 restaurants in the Netherlands. The trays are home compostable, contain no plastic, and shed no microplastics, offering a safe and scalable alternative to conventional plastic-lined food packaging. Under EU Single-Use Plastics regulations, Notpla’s seaweed-coatings are exempt and considered 100% plastic-free. This partnership marks an important moment in which plastic-free solutions can work at scale without compromising cost, safety, or customer experience. In recent months, Notpla has also begun supplying food packaging items to Imperial College in London, and raised millions in the EU to develop home-compostable coffee cups.

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March 26 , 1:00 pm 2:00 pm EDT

Join the U.S. Plastics Pact for our first Insights to ImPACT session of the year as they unpack the key findings from the Reuse in Retail Initiative (RRI) Scoping Phase.

Conducted by the U.S. Plastics Pact in collaboration with WRAP and Upstream, the Scoping Phase included a series of educational sessions and discussion-based workshops for participating brands and retailers to help determine the future scope of the initiative. In this session, you’ll be walked through the major learnings that emerged, the recommended scope for the initiative’s future phases, and the policy levers that can help advance reuse systems in retail.

The meeting will wrap up with a Q&A session—a chance for attendees to dive deeper and get their questions answered. You’ll also learn about the upcoming Program Design Phase and how to get involved.