11th Annual 100 Days of Blue Mind Challenge

May 26 , 8:00 am September 2 , 5:00 pm EDT

The 11th Annual 100 Days of Blue Mind Challenge takes place May 26–Sept 2, 2024. Nominated for The Earthshot Prize in 2023, Blue Mind is a water-induced state of calm, unity, and inspired will to protect and restore nature. Researched and described by PPC Scientific Advisor Dr. Wallace J Nichols, this positive, holistic, values-based solution simultaneously addresses human well-being in a time of despair, and environmental protection in a time of destruction. The 100 Days of Blue Mind Challenge is simple: get near, in, on or under water daily. If you miss a day, don’t worry! Invite someone who needs it to join you from time to time. Share your stories in any way you like. If you’re on social media use the #bluemind hashtag so fellow water-lovers can easily follow along. Here’s a list of 100+ ways to practice Blue Mind.

With the weather warming up in the Northern Hemisphere, many people are now making time for spring cleaning. While often we associate home cleaning supplies with synthetic scrubbers and harsh ingredients packed in plastic packaging, it’s far healthier to clean without the plastic and toxic chemicals.

 Conventional cleaning supplies contain toxic chemicals like ammonia, bleach, phthalates, triclosan, and more, in addition to the thousands of chemicals present in plastics. Some cleaning products also contain or shed plastic particles that pollute the environment and our bodies. Chemicals and plastics found in common cleaning supplies—including some synthetic products labeled “green”—have been connected to a number of serious health issues, including cancer, heart disease, hormone disruption, and respiratory illnesses.

You can avoid harmful chemicals and plastics by incorporating nontoxic and zero-waste principles into your cleaning routine. Luckily, it’s quite easy to do so, with many healthier, plastic-free cleaning options highly accessible, DIY-friendly, and available at an even lower cost than most conventional options.

What to Look For: Nontoxic, Plastic-Free Cleaning Supplies


When you’re looking for healthier cleaning supplies with just one or two ingredients to make yourself, the first step is to think simply. Look for tried-and-tested cleaning ingredients that do not expose you to toxic chemicals and plastics. These include:  

  • Baking soda, in cardboard — a great all-around cleaner, especially in the kitchen and bathroom
  • Castile soap, in paper or glass — excellent nontoxic soap
  • Citrus peels (lemon or orange) — work well when added to vinegar as a cleaning solution
  • Coffee grounds — useful for abrasive needs, such as scrubbing pans
  • Cornstarch, in cardboard — a great glass cleaner 
  • Essential oils, in glass — adds scent and cleaning properties to vinegar and water solutions
  • Olive oil, in glass — works for stain removal in fabrics
  • Salt, in glass or paper — useful abrasive for tile cleaning 
  • Soap nuts, in paper, glass, or canvas — for washing clothes or dishes without detergents
  • Vinegar (apple cider or white), in glass — a super all-around cleaner, dilute 1:1 with water
  • Vodka, in glass — good for disinfecting and cleaning glass
  • Washing soda, in cardboard — use instead of laundry detergent

Some of these cleaning items can be used on their own or by scrubbing with a little water, like baking soda, while others may be combined, such as vinegar and citrus peels, to maximize cleansing properties. With many of these cleaning items also commonly found in the kitchen, chances are, you have at least some already in your home. If not, you can find many of these items in grocery stores or at your local food pantry. Whenever possible, avoid purchasing cleaning supplies in plastic containers and packaging, and instead try to buy in bulk. 

Find more tips on choosing plastic-free and nontoxic cleaning supplies in our Plastic Pollution Coalition Guides. And find inspiration to kickstart your plastic-free choices, as well as DIY recipes, with the book I Quit Plastics by Plastic Pollution Coalition Notable Member Kate Nelson.

How to Store and Use Cleaning Supplies

There are many plastic-free ways to store and use your cleaning supplies. Reuse glass jam or pickle jars to hold dry or wet items until they are ready to use. For dry items, add a metal or wooden scoop. Glass-and-metal sprayers are a sturdier alternative to the plastic type and useful for spritzing the cleaning liquids on surfaces. Store coffee grounds and citrus rinds in the fridge until you’re ready to use them.

When you’re ready to clean, hop online to learn about the many ways you can use the simple ingredients above to keep your home clean. When you’re ready to dive into your spring cleaning, equip yourself with any mix of the following items:

  • Bamboo and natural bristle toothbrushes for hard-to-scrub areas of your home
  • Coconut fiber, cellulose, and sea sponges
  • Cotton rags, made from old towels or t-shirts
  • Glass-and-metal sprayer
  • Metal bucket
  • Metal dustpan
  • Wooden and natural bristle broom
  • Wooden and natural bristle scrubbers 
  • Wooden string mop

Some of these items can be found in secondhand stores for a reduced price compared to buying them new. 

Ready-made Options

If DIY is not your thing and you’d rather purchase ready-made healthier cleaning products, Plastic Pollution Coalition Business Members offer some excellent options.


Blueland strives to minimize waste and make cleaning products that are better for people and the planet. Simply fill the provided refillable spray and pump dispensers with water, drop in Blueland tablets, and start cleaning. And if doing the dishes or laundry, Blueland makes plastic-free washing tablets to pop in your dishwasher and washing machine.


EarthHero provides a wide selection of environmentally friendly products sourced from ethical and eco-friendly businesses, making it a one-stop shop for sustainable living—and cleaning. EarthHero offers all manner of cleaning supplies and equipment suitable for every room of your home.

I’m Plastic Free

I’m Plastic Free is a matchmaking platform you can use to find laundry and household cleaning products without all the plastic. Use I’m Plastic Free’s resources to learn how to swap conventional cleaning products for healthier plastic-free choices.

Life Without Plastic

Life Without Plastic offers reusable, nontoxic alternatives to everyday items that are so often made of plastic. In the cleaning category, you can find a selection of glass and bamboo storage jars, glass and metal soap dispensers, bamboo scrubbers, and more.

Meliora Cleaning Products

Meliora Cleaning Products is committed to offering eco-friendly laundry powder and other healthy cleaning products for homes, without any plastic. The company uses safe, non-toxic ingredients and packages their products in plastic-free reusable, recyclable, and compostable materials.


PlanetCare makes laundry machine filters designed to trap microplastics that shed from synthetic fabrics when they are being washed, keeping them out of water treatment systems. Unless your wardrobe and bedding are plastic-free and made completely from natural fibers, unfortunately, your washing machine is still creating microplastics with every wash. With each wash, a single fleece jacket is estimated to shed at least 250,000 individual synthetic plastic fibers into wash water, which is either discharged directly into your home septic system or into a sewer. Choosing clothing made of natural fibers like bamboo, hemp, organic cotton, or linen will best prevent the release of microplastics when washing laundry.

Refill and Zero-Waste Shops

Refill and zero-waste shops are another excellent place to find healthier, plastic-free cleaning supplies. And chances are, there’s at least one such shop near you! PPC Member Ecorate keeps a database of shops offering bulk refills of personal care and cleaning supplies with the aim of assisting users in reducing waste. PPC Member Plastic Free Future also maintains a platform listing a wide selection of zero-waste and refill shops.

Beware of False “Greenwashed” Solutions

As with most categories of stuff, if you look closely at the available selection of cleaning products available today, you’ll find greenwashed options among real solutions. If you’re looking to purchase cleaning products, check the ingredients lists to avoid plastics and toxic chemicals. This means avoiding microplastics, PEG (polyethylene glycol), phthalates, and PVA or PVOH (polyvinyl alcohol), as well as ammonia, chlorine and chlorinated chemicals, phenols, phosphates, SEA, SLS, SLES, TEA, triclosan and triclocarban. 

While polyvinyl alcohol (PVA) is frequently praised as a “degradable” plastic, in reality it does not live up to its eco-friendly reputation. PVA poses a number of environmental and health risks that call into question its status as an ecological solution, despite its claimed degradability.

Take Action

Choosing healthier, plastic-free cleaning products is a great way to further eliminate toxic plastic and chemicals from your life. You can also help by supporting real solutions in your community—and on an even larger scale. 

Support policy actions, like the Break Free From Plastic Pollution Act in the U.S., and a strong global UN Plastics Treaty, to create the systemic change necessary to seriously reduce plastic pollution at the source. Sign the petitions below.

Plastic Pollution Coalition (PPC) Members come from a wide range of sectors and are aligned in their mission to build a world free of plastic pollution and its toxic impacts. The Coalition Spotlight is our monthly blog to uplift and showcase their work, giving our readers an inside look at some influential change-makers. This month, we highlight four members who are increasing access to reuse businesses, advocating for people and the planet over plastics for Earth Day, inspiring plastic-free lifestyles, and mobilizing students to build zero-waste systems. 


EcoRate is a sustainability ratings platform that helps people easily locate cafes, restaurants, refill stores, and other venues that participate in waste-prevention initiatives. Through their interactive map and app, they provide visibility for plastic-free businesses and pathways for people to support them, building a zero waste economy and encouraging widespread adoption of reuse culture.

EcoRate scores retailers based on environmental criteria and even allows the user to search for “BYO,” “Mug,” or “Glass” filters to find locations that let you bring your own thermos, use mugs or glasses for dining-in, in addition to a “can carrier” filter that displays beer shops and other venues that collect beer can carriers for reuse.

Recently, EcoRate has been making significant progress indexing an inventory of zero-waste and refill stores. Now, people can also filter their map to show zero waste stores carrying the specific zero-waste items they’re looking for, offering users added convenience, reliability, and accessibility.

EcoRate just incorporated restaurant data from Surfrider Foundation’s Ocean Friendly Restaurants Program into their interactive map. This makes it easier to search for eateries via EcoRate’s website and mobile app, and add even more plastic-free restaurants to your list!


EARTHDAY.ORG is a 501(c)3 nonprofit organization that emerged from the very first Earth Day in 1970. The organization aims to mobilize people around the world to advocate for, create, and implement solutions to the climate crisis. From voter registration to environmental education programs, they work with over 150,000 partners in 192 countries to drive positive action for the planet on a range of interconnected issues. 

EARTHDAY.ORG has helped pass landmark environmental legislation over the years through their advocacy efforts, including the Clean Air Act, Clean Water Act, and Endangered Species Act, as well as helped establish the U.S. Environmental Protection Agency (EPA). Part of their important work now includes a program to end plastic pollution. This year for Earth Day, the organization uplifted the theme of Planet vs. Plastics to mobilize the world to understand the harmful health impacts of plastics, rapidly phase out single-use plastics, and push for a strong UN Plastics Treaty. EARTHDAY.ORG is calling for a 60% reduction in the production of all plastics by 2040, recognizing that production limits are imperative to ending plastic pollution in the long-term. 

To educate yourself on the impacts of plastic on human health, check out EARTHDAY.ORG’s Plastics Health Research Module, and their Earth Hub for all fact sheets, toolkits, press releases, and articles. Additionally, Aidan Charron, Director of End Plastic Initiatives, spoke as a panelist in our recent webinar, “People vs. Plastic: How the UN Plastics Treaty Must Protect Our Health.”

Life Without Plastic

Life Without Plastic is a mission-based Certified B Corporation working for positive social change, improved health, and environmental sustainability. Through their products, guides, and educational materials, they raise awareness about the health and environmental problems posed by plastics while making the solutions more accessible, and empowering people to be part of the change.

Life Without Plastic offers unique, high-quality alternatives to plastic products that are carefully designed and sourced from trusted suppliers. Recently, the company has been working to bundle its products to reduce the environmental impact from ordering and shipping individual products to consumers.

Earlier this year, Jay Sinha, co-founder and co-owner of Life Without Plastic, participated in the PPC webinar Plastic-Free Resolutions: Protecting Your Health in 2024, offering common-sense steps to reduce the amount of plastic in your life with low and no-cost recommended solutions. Be sure to check out his book: LIFE WITHOUT PLASTIC: The Practical Step-by-Step Guide to Avoiding Plastic to Keep Your Family and the Planet Healthy, and the Life Without Plastic newsletter, which provides plastic-free news, tips on plastic-free living, and sales and specials from their online store.

Post-Landfill Action Network (PLAN)

The Post-Landfill Action Network (PLAN) equips students with the resources and tools necessary to holistically understand our waste crisis and lead solutions on their campuses.

In collaboration with EARTHDAY.ORG, PLAN has allocated almost $10,000 in Earth Day Action Micro-Grants to student projects. These include demonstrations, art installations, actions, cleanups, and more around the global Earth Day theme of Planet vs. Plastics. Check out some of these projects, which have been posted to their social platforms from Earth Day onwards.

PLAN recently launched a new Community Hub to centralize their resources and tools available to support student-led zero waste programs. They have also been updating their manuals, the most recent being the Reusable To-Go Manual. PLAN recently received the Reusies Community of the Year award for the release of this resource!

PLAN’s Students for Zero Waste Conference, held in late 2023 at Swarthmore College outside Philadelphia, Pennsylvania, is an annual space for network building, inspiration, and solution sharing to push the movement forward. They also hosted a Beyond Waste Student Summit at Marshall University’s campus—the first school in Appalachia and the Ohio River Valley to sign the Break Free From Plastic Campus Pledge.

Check out their newly revamped website to find up-to-date language on each of their projects, and sign up for their Community Newsletter to receive updates and exciting ways to plug in.

Does your business or organization align with our mission to build a world free of plastic pollution and its toxic impacts? Apply to join our global movement.


Plastic Pollution Coalition (PPC) Members come from a wide range of sectors and are aligned in their mission to build a world free of plastic pollution and its toxic impacts on communities and ecosystems around the world. The Coalition Spotlight is our monthly blog to uplift and showcase their work, giving our readers an inside look at some influential change-makers. This month, we highlight four members who are mobilizing communities through marine plastic research, revolutionizing safer household cleaning products, advancing ocean justice, and building reuse and refill infrastructure for tomorrow.


Algalita Marine Research and Education is the organization that started the movement to end plastic pollution nearly 30 years ago. Founded by Captain Charles Moore, Algalita was the first organization to bring attention to the swirling soup of plastic pollution in the Pacific Ocean — a place now known by many as the Great Pacific Garbage Patch.

Since then, Algalita has helped to evolve the plastic pollution conversation beyond tired industry narratives around “marine litter” and “plastic waste” by building a web of solutions-oriented connections between researchers, activists, educators, and young people across the globe. Algalita holds the belief that environmental educators are our greatest allies in this movement, as they are uniquely situated to inspire and equip the next generations to take action to address the growing issues facing our climate and global community today. This is why Algalita created the Wayfinder Society for Environmental Education — a program offering a diverse ecosystem of support for educators globally including unrestricted mini-grants, standards-aligned lesson plans, professional development events, classroom toolkits, and so much more. Here’s a quick video to learn more. Resources all connect to plastics but are interdisciplinary and touch on various interconnected environmental issues, including climate change, environmental justice, composting, and more. If you are an educator, sign up for their monthly newsletter for educators to get plugged into their free resources. 

In addition, Algalita’s presence in their local community of Long Beach, California, continues to grow. Recognizing that reuse is an important part of the plastics conversation, In 2017, they partnered with Julie Darrel, founder of BYO Long Beach, to open the first reuse storefront in all of Los Angeles County — and it’s connected to Algalita’s office! Now, BYO Long Beach has another storefront in the East Art’s District in Downtown Long Beach and also has an online store as well.

Want to stay up-to-date on Algalita’s work? Sign up for their newsletter here.


Blueland is reimagining everyday home essentials to eliminate single-use plastic and provide consumers with safe and sustainable cleaning options that are convenient, effective and affordable. From hand and dishwasher soap, to mirror and multi-surface cleaners, Blueland is eradicating plastic from household cleaning with its nontoxic tablets and powders. Simply mix the cleaning tablet you desire with water in your reusable spray bottle and enjoy hassle-free cleaning that prevents single-use plastic pollution from cleaning products. The tablets ship straight to your home, saving you a shopping trip and the planet from emissions, as the tablets are significantly lighter to ship! And of course, the products are all in plastic-free packaging.  

To date, Blueland’s innovative products have helped divert just under 2 billion single-use plastic bottles from landfills and oceans, avoided over 10 million square feet of plastic packaging, and prevented 2.5+ million pounds of CO2 equivalent emissions from heating the planet. In addition to those metrics, Blueland meets a number of impressive standards to demonstrate their commitment to safe ingredients, efficient water and energy use, carbon-neutral shipping, and employee satisfaction. Some of these include: Cradle to Cradle, EWG Verified, EPA Safer Choice, Climate Neutral Certified, B-Corp, and more. 

Blueland has been advocating for the Pods are Plastic Bill, recently introduced in New York City, that would ban any laundry or dishwasher detergent pods and sheets that contain Polyvinyl Alcohol (PVA). Because PVA does not disappear and pollutes our waterways after use, this bill would send an important signal to businesses and individuals that plastic products should not be designed to go down our drains, into our water, the environment, and our bodies. You can learn more about the Pods are Plastic Bill at podspollute.com and send a message of support to your representative. In addition to this bill, Blueland has also been lobbying for the Packaging Reduction and Recycling Infrastructure Act (PRRIA), which would require companies to pay for and manage plastic waste in which they produce, while prohibiting certain toxic chemicals in packaging.

Earth Law Center

Earth Law Center (ELC) is a non-profit organization working to advance ecocentric laws, policies, and governance for the well-being of the Earth Community, addressing climate change, biodiversity loss, and degradation of ecosystems to restore a flourishing Earth Community on behalf of present and future generations of all species. The Ocean Program of Earth Law Center is diligently committed to engaging in and advancing plastic pollution mitigation and legislative initiatives. Emphasizing the concept of ocean justice—protecting the ocean, fulfilling human rights, and progressing social equity—ELC aims to amplify justice issues linked to the full “life cycle” of plastics alongside the UN Plastics Treaty negotiations, with forthcoming advocacy to engage and empower youth in partnership with EarthEcho International.

ELC recently published a report, “Advancing Ocean Justice in the Global Plastics Treaty,” which argues why a justice-centered approach to the UN Plastics Treaty that encompasses the whole life cycle of plastic is imperative to safeguard human and ocean health long term. The youth-led report provides textual recommendations for the treaty, offering a roadmap for embedding justice throughout its articles, including Emissions and Releases of Plastics, Microplastics, and a Just Transition. In addition to their new report and work on the UN Plastics Treaty, ELC offers a number of ways communities can learn and take action to combat plastic pollution, including this comprehensive toolkit to guide local policy.  

ELC actively participates in global initiatives as a member of the United Nations’ Economic and Social Council (ECOSOC), the International Union for the Conservation of Nature (IUCN), the UN Harmony with Nature Initiative, the High Seas Alliance, and as a partner of Mission Blue. They will feature at three events at next month’s EarthX Conference, hosted in Dallas, Texas, around Earth Day (April 22-26), reputed to be the world’s largest green gathering, welcoming nearly 200,000 visitors in prior years. 

Feel free to read and share their new report, contact them to collaborate or share ideas, sign up for their newsletter, and sign our petition to urge the U.S. government to take a stronger stance in the upcoming treaty negotiations.


O’land is a company operated out of Montreal, Quebec, on a mission to build a world without single-use plastic pollution by providing reusable infrastructure, starting with water stations, that deliver basic human needs while protecting our health and the environment. Their water refill and hand sanitizing stations offer high-quality water dispensing infrastructures, eliminating the need for single-use plastic bottles. 

Water refill stations are a key component of the transition towards a reuse economy, as they provide a healthy alternative to single-use plastic bottles that pollute the planet. O’land stations are helping to chart that course by making water refill and reuse easy. Installed at corporate events, large music festivals, and a multitude of other venues, their stations are 360 degrees, contactless, and fast, which help prevent lines and create a seamless refill experience for large crowds. 

With every refill, one single-use plastic bottle is avoided and won’t pollute our planet. In September 2023, the company reached one million bottles avoided after four years of operations, and helped avoid 100,000 tons of CO2 equivalent greenhouse gasses. This year, they have expanded operations from Canada to the United States to increase their impact and help build a refill and reuse economy, one station at a time. 

Interested in renting or purchasing a station for your next event? Find out more here, and even enjoy custom branding.

Does your business or organization align with our mission to build a world free of plastic pollution and its toxic impacts? Apply to join our global movement.

Hi! My name is Kareena Desai. I am the founder of Perform For Change, a non-profit organization that raises money for important environmental causes through projects and performances, and a Plastic Pollution Coalition Youth Ambassador.

Recently, my family and I visited The Plot in Oceanside, California. The Plot is a plant-based restaurant founded by Executive Chef Davin Waite and CEO Jessica Waite in January 2020, and is a Plastic Pollution Coalition Business Member.

At the restaurant, our waitress Kat explained how the whole restaurant is zero waste. Here are some of the amazing things The Plot does to eliminate plastic pollution and wastefulness:

  • Use reusable utensils and crockery.
  • Offer menus made from compostable materials.
  • Create a tradition around conserving all parts of food used in cooking. Before we ordered, we were presented with an “amuse bouche” of squash with kale stem relish. Pronounced “ah-myooz boosh,” it directly translates to “it amuses the mouth” in French. At The Plot, they call these dishes, “A gift from the kitchen that we share with each guest at the beginning of their meal.”
  • Growing a garden that provides almost 30% of the produce on the menu. After the meal, we were lucky enough to meet Chef Travis, who gave us an amazing tour around their organic, raised bed garden, which is located next to the restaurant. In the garden, we saw growing all different types of vegetables, fruits, and herbs that will be used in The Plot’s kitchen. 
  • Composting food scraps. Chef Travis also told us how they compost all of their food scraps. The scraps from the kitchen get composted in their garden, and the ones from the tables get composted industrially.
  • Using reusable and biodegradable containers for takeout. The Plot makes sure that their takeout utensils and boxes are completely biodegradable. They have also partnered with Plastic Pollution Coalition Business Member ReVessel to create a reusable takeout container swap program. 
  • Refusing ingredients in single-use plastic. The Plot works with trusted vendors to make sure the produce that can’t be grown in their own garden doesn’t come in plastic packaging. They said if they received any produce wrapped in plastic, they would send it back.

At The Plot my family enjoyed an amazing Caesar salad, “cheesy” truffle fries, tomato bisque, and their delicious mushroom-based “chronic” sushi! For dessert we had a delicious olive oil and vanilla cream “plot cake” and chocolate mousse with walnut crumble.

The Plot continues to serve delicious and waste-free food to their customers every day. They are now planning to open up a new location in Costa Mesa, California. If you want to learn more about their amazing work, please visit their website at theplotrestaurant.com.

Kat, me (Kareena), and Chef Travis

More Resources to Keep Your Eatery Plastic-Free

The Plot is one of a growing number of food businesses now making the change we need to end plastic pollution and wastefulness. And for good reason: In addition to being better for people and the planet, these businesses are helping to advance real, systemic solutions to plastic pollution by tapping into the plastic-free principles: reuse, refill, repair, share, and regenerate. 

Do you work in the food business? Restaurant and other eatery owners and operators can learn more about how to reduce plastic in food prep, service, and delivery with Plastic Pollution Coalition’s Plastic-Free Eatery Guide. In addition, we invite your plastic-free eatery to join our Coalition


As an official Nominator Organization for the third year running, Plastic Pollution Coalition is excited to announce our nominees for The Earthshot Prize 2024. We are honored to be among the 432 Official Nominators from 75 countries to select projects with ambitious but achievable goals that have the potential to restore our planet for generations to come.

Launched by Prince William and The Royal Foundation in October 2020, The Earthshot Prize is the most prestigious global environment prize in history, inspired by President John F. Kennedy’s Moonshot which united millions of people around the goal of reaching the moon. The prize aims to spark the world’s collective imagination and drive urgent action by supporting and amplifying changemaking environmental and social projects that aim to solve some of the most pressing environmental challenges of our time. Winners of the prize are awarded GBP £1 million to scale their solutions. In addition to the prestigious title, project funding, and exposure from winning the prize, finalists receive mentorship, technical support and resources to help them accelerate their work.

This year, we selected two nominees that are rapidly scaling restorative and transformational solutions to an increasingly urgent plastic pollution crisis. Between them, our nominees are driving global policy change and leveraging infinitely regenerating biomaterials to avoid catastrophic climate change from petrochemical emissions and safeguard people and the planet from the perils of plastic pollution. With that, we would like to present our nominees for The Earthshot Prize 2024.

We need real solutions to end plastic pollution, and the solutions presented by our 2024 Earthshot Prize nominees could help contribute to a healthier world free from plastic pollution and its toxic impacts. The UN Plastics Treaty will only be as effective as what goes into it, and the High Ambition Coalition’s approach offers the best chance for an international agreement that would make a profound difference for people and the planet. The best solutions are still always reusable, non-toxic options, but when single-use is necessary, Ecovative’s mycelium technology is a promising, regenerative alternative.

— Julia Cohen, Co-Founder and Managing Director of Plastic Pollution Coalition

1. High Ambition Coalition to End Plastic Pollution (HAC)

At a pivotal moment in modern history, the first of its kind Global Plastics Treaty presents an unprecedented opportunity to address plastic pollution through international diplomacy. 

The High Ambition Coalition to End Plastic Pollution is an intergovernmental coalition of more than 64 countries working towards an ambitious Global Plastics Treaty that ensures urgent action and effective interventions throughout the entirety of the plastic life cycle, from fossil fuel extraction to disposal. Co-chaired by Rwanda and Norway, this coalition has taken a leadership role in advocating for binding provisions in the treaty that turn off the plastic tap through upstream policy interventions proven to curb plastic pollution and restore ecosystems and economic conditions across the planet. 

Backed by the global scientific community, the High Ambition Coalition is calling for provisions, including: 

  • Reduce and restrain the production of primary plastic polymers;
  • Eliminate problematic plastics and chemicals of concern, including by bans and restrictions; 
  • Develop global sustainability criteria and standards for plastics; 
  • Set global baselines and targets for sustainability throughout the life-cycle of plastics; 
  • Ensure transparency in the value chain of plastics; 
  • Establish mechanisms for strengthening commitments, targets, and controls over time; 
  • Implement monitoring and reporting at each stage through the lifecycle of plastics; and 
  • Facilitate effective technical and financial assistance as well as scientific and socio-economic assessments.

Industry groups and some international coalitions have stalled treaty negotiations to focus on waste management-focused and “bottom-up” approaches that would, among other things, allow countries to set their own targets and policies. Ultimately, this only works to serve fossil fuel and plastic interests, and harms people and the planet. In November, at the third session of the Intergovernmental Negotiating Committee (INC-3), industry representatives outnumbered delegates from the 70 smallest UN Member States combined. To combat industry influence and ineffective voluntary commitments, the High Ambition Coalition has mobilized a growing network of countries to stand up to the interests of fossil fuels and vehemently push for interventions that serve the interests of all people, with special consideration for frontline communities that have disproportionately burdened the toxic impacts of petrochemical production and plastic pollution.

The HAC provides the North Star for guiding ambition within the treaty negotiation process and is the only cross-regional group of countries with a clear set of priorities, approaches, and common ambition. There are other coalitions from different sectors – notably the Scientists Coalition, the Civil Society and Rightsholder Coalition, and the Business Coalition – which are all driving momentum as part of the constellation of ambition for the negotiations, but ultimately in a state-led process, it is this ambitious set of governments that are charting the course towards an effective agreement and clearly spelling out the necessary ingredients for success.

– Christina Dixon, Environment Investigation Agency

The HAC’s work has the potential to re-shape the fragmented and inadequate landscape of plastics policy globally, safeguarding human health and protecting critical planetary systems that are dangerously close to tipping points.

2. Mycelium Technology, by Ecovative

Ecovative’s mycelium technology is a socially and environmentally restorative nontoxic solution that can be rapidly scaled and applied to some of the most carbon-intensive and heavy polluting industries. Whether replacing harmful plastics in product packaging, clothing, and construction, or generating higher yields and improving economic conditions for farming communities, Ecovative’s innovative mycelium products have seemingly endless applications that are realigning business with the cycles of nature and regenerating the planet.

For millions of years, mycelium has powered the systems of nature by transforming decaying matter into essential nutrients. Now, Ecovative is harnessing its potential as a supermaterial to prevent plastic pollution and waste materials, conserve critical manufacturing inputs such as energy and water, drastically reduce greenhouse gas emissions, improve land management practices, create new job markets, and more.

Mycelium technology represents a new material category that not only competes with existing materials across industries, but also creates interesting new possibilities. Whether in packaging, leather replacements, construction materials, or food, their products and technology can be integrated directly into existing supply chains and processes while sparking innovation. The company has already demonstrated that they can replace materials at commercial scale, and have recently ramped up production capacities to respond to demand.

Earlier this year, Ecovative opened access to a major European patent to all individuals and businesses who wish to use its MycoComposite™ mycelium materials in their own innovations and businesses in Europe. The renewable MycoComposite material offers a nontoxic and more planet-friendly alternative to plastics and other fossil fuel–derived materials made from compostable and regenerative mushroom mycelium. The European Open Patent Program for MycoComposite is intended to encourage innovation in plastic-free products, and has the potential to stem breakthroughs in the technology which could have far reaching implications for industries seeking climate solutions.

In addition to the clear social and climate-positive benefits of mycelium, their recent advancements in production capacity, R&D processes, and strategic partnerships across industries positions Ecovative as an unparalleled leader capable of changing business for good and creating lasting positive impact.

What’s Next?

Over the next 6 months the Earthshot team will utilize a rigorous assessment process to select the 15 most inclusive, impactful and inspiring solutions to become Finalists. These finalists will be announced in the fall of 2024, and the five winners awarded the prize during the ceremony soon after. New this year, the Earthshot team is supporting nominees beyond the 15 Finalists with new initiatives and expanding the Earthshot Launchpad to connect more nominees with sources of capital. We wish our nominees the best of luck!