Aiming to end the single-use plastic epidemic, Tap implores users to “Drink different” with its network of reusable bottle Refill Stations available to users in 30 countries and growing
Los Angeles, CA – Today Tap Projects Inc., a “soft(ware) drink company,” launched its namesake app, Tap – the world’s first global search engine for clean drinking water. Consumers report that the prevailing reason why they buy bottled water is “convenience.” Instead, Tap believes that bottles are purchased because thirst is highly inconvenient. Anyone can search online for the nearest gas station, coffee shop or nail salon, but when it comes to thirst, what options does one have? Go ahead, open Google Maps and search “water fountain” – how many fountains do you see?
Now, ask Siri or Alexa, “Where can I fill up my water bottle?”… They’ll have to get back to you on that. In the history of mankind, no one has ever indexed the locations and prices of clean water around the world…until now.
Tap has built a search engine for clean water – as long as people carry a reusable bottle, they will never have to buy bottled water again. From Amsterdam to New Delhi to Los Angeles, Tap helps everyone find water by connecting it to the Internet. Tap’s free app geolocates users to the closest water refill stations, empowering everyone to #Drinkdifferent by knowing where to fill up their own bottle. The app’s network includes free public drinking fountains, bottle refill stations such as those in an airport, and water “ATMs” where people purchase “unpackaged” water to refill an existing container. This app also helps drives awareness, foot traffic, and sales for businesses in the rapidly growing Tap Authorized Refill Network, which is composed of over 34,000 cafes, restaurants, and other businesses in 30 countries around the globe – that’s more locations than Starbucks globally. One day there will be millions of Tap refill locations.
“Our team has one mission: to save Earth and the people on it,” shared Samuel Ian Rosen, Founder and CEO of Tap. “Approximately one percent of Earth’s water is fresh and accessible. By 2025, two-thirds of the world’s population may face water shortages. Water is a basic human right, but it will be priced as a commodity as we face global scarcity. People around the world will use Tap to find the cheapest, cleanest water, thereby decoupling our need to quench thirst from the plastic bottle causing horrific pollution. Water will be to the 21st century what oil was to the 20th century. Cleaning up our planet and preventing further climate change is one of the largest economic opportunities of the next decade.”
With Tap, thirsty consumers can simply open the app and filter the closest Refill Stations by whatever they crave, from unfiltered tap water to sparkling or flavored water. Together, Tap and its network of refill partners are freeing consumers of the marketing veil the water industry holds over our most essential resource. Globally, humans buy approximately 1,000,000 water bottles every minute, yet less than 10% of the world’s plastic is properly recycled. At this rate, the amount of single-use plastic ending up in our oceans will outweigh fish by 2050, according to the Ellen MacArthur Foundation.
Today, powered by its network of influencers, celebrities, entrepreneurs and brand partners, Tap invites the world to #Drinkdifferent and pledge not to purchase single-use plastic water bottles for 30 days. The average American purchases 167 water bottles a year – roughly one bottle every two days. In only 30 days, the #Drinkdifferent social movement could save 4.8 million plastic bottles from landfills and our oceans, even if just one-percent of Tap’s social media reach completes the pledge.
Additional Tap features include:
● Directions – Navigate to Refill Stations with quick walking directions.
● Refill Station profiles – Find additional information about refill stations, like contact information
and other products or services they offer.
● Refill Station preferences – Filter through Refill Stations by selecting the water type like flat,
sparkling, purified, or chilled. Users can also filter through types of Refill Stations such as
public fountains, water ATMs, or pet-friendly.
Tap’s Current Refill Network includes:
● 34,000 Refill Stations
● 30+ Countries
● 7,112 Cities
● Popular cafes and restaurants, including Shake Shack, Umami burger, sweetgreen, Van Leeuwen, Dr. Smood, Bareburger, Barry’s Bootcamp and more.
“Barry’s is working on reducing single-use plastics across its studios,” stated Vicky Land, V.P. of Communications and Brand Strategy for Barry’s Bootcamp. “Being part of the TAP app is an opportunity to support our efforts for progress on a broader scale.”
“Umami Burger is proud to support sustainable initiatives,” added Sebastien Silvestri, Chief Operating Officer of Disruptive Group at sbe. “We are thrilled to work with Tap and further support their mission to reduce the amount of single-use plastics ending up in landfills.”
Tap is the mobile app that allows you to find and access water on the go. The Refill Station network is made up of public places where you can refill your water bottle as well as partnerships with coffee shops, fast-casual restaurants, fitness studios and others who will do the same for no cost. Whether a drinking fountain or a filtered water ATM, you’ll be sure to find it on Tap. We’re expanding every day to make Tap a convenient and reliable alternative to bottled water and to help eliminate plastic pollution around the globe. Take the pledge to #DrinkDifferent.